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Three Ways To Sell Your Art Online
by Fiona R Ogilvie
http://www.froart.com
Imagine a marketplace that has no boundaries or limits, one
that doesn't require you to cart canvases and sculptures to
showings in other towns. Imagine a gallery with hundreds of
thousands of visitors a month, where you can arrange and
rearrange your art endlessly on the walls. Imagine an
enormous fair with no table fees, a venue where you only pay
if your artwork sells. Imagine the largest sidewalk art sale
in the world, open 24/7, 365 days a year - with no worries
about the weather.
Sound like an impossible dream? It's not - it's a digital
world, and you'll find all of those on the internet. If
you're an artist dabbling in any media, there are a number
of different ways to sell your art online. The three most
popular are your own web site, a gallery web site, or an
auction site. Your own preferences and skills should be the
key determining factor in which style of selling you choose
to sell your art online.
Auction Sites Auction sites allow people to post items that
they have for sale, usually with pictures. They provide a
way for others to post bids on the sale items. At the end of
a specified period of time, the auction is closed, and the
seller makes arrangements with the winning bidder for
payment and shipment.
They provide: templates for designing your auction pages, a
large market interested in general bargains, some safety
features like buyer and seller feedback.
Pros: large audience, easy to collect payment, easy to set
up. Cons: Not devoted just to artwork, people looking for
bargains won't pay a lot for original art.
You need: Quality digital scans of your art, enough
technical knowhow to be able to upload scans to their
gallery pages.
The biggest advantage of choosing a gallery site over an
auction site is specialization. People who come to the
gallery are there to look at and buy art. Many galleries
also have an established community of artists with whom to
trade techniques and tips. Again, the gallery site will
usually handle any payment details, so you don't need to
have a merchants' account with a credit card company.
Your Own Web Site Building your own web site offers you
total creative control. You choose the look and mood of your
entire site, how to display the photos of your artwork, how
often you add new work - everything. It can be one of the
most powerful ways to sell your art online - if you have the
time to devote to it.
You need: your own payment method or merchant account,
quality scans of your work, web site design skills, a web
site hosting account.
Whichever choice you make, you'll find that the internet is
one of the largest, most lucrative markets ever created. It
takes time and energy, but the market is there to be used.
Use it well, and you'll have your artwork hanging all over
the world.
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