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Using Contextual Marketing
by Tina Valiedi
http://www.mpstrategiesfirm.com
Mention Search Engine Marketing (SEM) and two words come to
mind - Volume and Exposure. Something every business needs
to create a steady stream of income.
Search Engine Marketing allows you to promote your business
to thousands of potential customers. It costs a great deal
less than traditional print media like newspapers and direct
mail letters which are mass marketing options. This is
great news for small business owners who have very small
marketing budgets.
The basics ideas behind SEM are simple. You need to build a
site and the optimize the content around specific keywords
that will be called should people use these words to search
on search engines. The more effective your ability to
optimize your content, the higher your placing in any
search engine results. The internet advertises your
products 24/7 but you can be waiting weeks or even months
for search engines to index your site and of course there
are no guarantees your site will show in any event.
Pay-Per-Click (PPC) Search Engine Marketing eliminates the
long indexing wait and secures your placement in the top
positions. You simply bid on topic keywords. The higher
the bid... the higher your placement in the results. You
only pay when someone clicks on your ad link. Your site
appears in the results within minutes (not weeks or months)
once your ad campaign starts.
With PPC you are able to build your opt-in list fast, test
out marketing campaigns, and reach potential customers with
greater efficiency. But you need to remain ahead of your
competitors so you can be paying up to $5 or more per click.
Both SEM and PPC, are quite similar. They both drive an
increase in targeted traffic to your web site. There is
time for a learning curve so that you can work out how to
optimize your content to achieve higher places. As you work
out which words work better, you can then tweak them on an
ongoing basis. This can be time consuming.
Contextual marketing, is the latest method of marketing. It
has the same effect as SEM and PPC but is much simpler to
use, especially for business owners new to internet
marketing.
The potential that there is for the growth of contextual
marketing is big as it combines the best of both SEM and
PPC but makes it easier to utilize over a long period of
time.
People reading your ad already pre-qualified themselves as
someone interested in what you offer. They found that web
page through a search engine. You receive higher quality,
targeted visitor to your site. That translates into a
higher conversion rate and increase in profits.
If you~re looking for a good cost effective way to reach
new customers, contextual marketing maybe an excellent
option for you. Try it and compare it. You might find
yourself surprised at the results.
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